Sending of Text messages from PC to Mobile in bulk as a medium of promotion or providing information in order to reach the mass more effectively is known as BULK SMS. The mass can be reached in just a single click through a software. The type of message sent whether promotional or transactional depends organisation to organisation. It is used by media companies, enterprises, banks, consumer brands and many others for a variety of purposes including entertainment, mobile alert, information, enterprise and mobile marketing, etc. Many business persons today are looking forward for new branding and promotional methods which can easily reach the mass. Bulk SMS serves the same to them.Bulk SMS has turned out to be the cheapest way for marketing in today's time.

Messaging allows organizations to send advertising texts directly to the mobile phones of targeted customers. In bulk text messaging a single person broadcasts a message to a community leading to a proper dessimination of the information. If you have an idea about starting up a new venture you have to do marketing of your product in a wiser way, BULK SMS helps you to make your product reachable to almost every person of your database. It serves to be one of the most economical method of marketing and has proved to be much effective.

With the use of SMS service a huge mass can be contacted at a single point of time and you can enter into their life through their mobile phones. Nowadays, the bulk SMS providers in India has grown up, who offer you with cheap bulk SMS service. One of the most popular method of bulk messaging application is short code wherein special numbers are allocated to Value SMS Services Providers by the GSM operator to bill their respective customer special rates.The short codes are used up for chat service, mobile text content sales, mobile WAP content sales, customer feedback, voting, fax and voice notifications, weather alerts, news alerts and other services.

Short code is  preferrably an option available for the businesses among the bouquet of bulk SMS applications as it is much easier to remember the short numbers rather than remembering the regular phone numbers. Also, an  another form of bulk messaging is available known as voice call or VoIP call or VoIP. In this, SMS in the form of a voice call is sent to the targeted people to broadcast a message. VoIP is used by many organizations for their marketing needs. It is also used by the political parties before the elections or any rally for their campaigning purposes. Today, there are many short code providers and VoIP service providers available in India who provide you cheap short code and cheap voice call services.

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